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Award hunting ... is there any point ?

Richard Taylor - Tuesday, March 10, 2015

In attending the launch of the South Coast Business Awards 2015 last week, it was refreshing to see so many innovative and inspiring local businesses present. The value of a business award is difficult to judge, but based on last years overall winner speech he confirmed improvements to their bottom line. For that reason alone one could say it would be worth applying for a business award. It would also make sense to routinely for any company to identify what it does well and to shout it from the rooftops. Certainly an increased awareness and corporate exposure should at least get people talking. However, we can often see companies posting winning the same award year after year, that could somewhat dilute the benefit,  where people may consider they are the only entrant.

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